![]() But we don’t get paid for it, so why would we do that?” ![]() I’ve turned down a lot of popular rappers because they want to come on and promote their music. Petrou said, “We actually turn down a lot of offers. But it’s nothing compared to Chase or Charli’s because TikTok is a different audience than their YouTube audience.”Ĭelebrities frequently reach out to The Hype House members to help grow their followings. If Tana Mongeau makes TikToks, they’ll do really well. Petrou said, “If Will Smith makes a video, it’ll get views because it’ll get pushed to everyone on the platform because he’s a celebrity. Traditional celebrities, and YouTubers, are trying to gain followers on the platform too. Post frequently on all platforms, be yourself and be passionate. I wake up, plan my content out for the day, and film at least three videos a day. I wanted to see this for myself, so I created a TikTok account, filmed a video with Addison, and it quickly had 500,000 views.Ĭhances are that you won’t get invited to The Hype House, so what secrets do they have for you to grow your following? Alex Warren said, “Consistency is huge. If you create an account, and film one with Chase or Addison, you’ll probably get a million views on that video.” Anyone who comes in this house and films will blow up, even with zero followers. Petrou said, “The thing that makes TikTok great, and the algorithm that we love, is that anything can blow up on TikTok. The amount of engagement that their videos get is also astonishing. You see yourself scrolling and then you look at the clock and go, ‘It’s time to do homework,’ and then it’s bedtime.” ![]() Hudson explains, “You don’t recognize it. People probably spend about four hours a day on TikTok.” As of right now, people spend the most time on TikTok. We don’t know if the app is going to disappear in a year. ![]() Petrou said, “We want to push people to YouTube because, even though TikTok is great, we don’t know where it’s going. The Hype House team is focused on growing their followings on all platforms these days you have to be everywhere. So, there’s a lot of opportunities with money and music because TikTok is music based.” More people are asking us to be in their music videos, so they’ll get that organic growth. YouTube and Instagram deals will come in more. It’s January so more brands are devoting budgets to TikTok but nothing is finalized yet. For TikTok, this is their first year doing that. People know how to advertise on Instagram and YouTube. Petrou elaborates, “It’s just a very new platform. And there are no ads in the beginning of the videos.Ĭhase Hudson said, “Sometimes we get brand deals but it’s not an everyday thing.” Having a massive following is great for The Hype House members but how do they monetize it? You rarely see product placement in the videos or advertisements in the descriptions. Petrou said, “She kind of changed the app. Charli D’Amelio, a Hype House member with 30 million TikTok followers, changed the content that we see today. Here is an embed to that TikTok video.The members have helped shape the content that we see on the platform. On the same date, TikTok star Daniella Perkins posted a video that clearly mentions the lack of diversity in the team. On the 20th of December, Spill Sesh on Twitter tweeted that there are only young people in the house and there is no diversity in the talents and races of the people out there. They gained more than 200k followers on Instagram and more than 1.7 Million followers in TikTok in just a week. The videos helped a lot in fame and publicity in a really short duration. The video attracted many TikTok users and crossed 2.7 Million likes in only four days of posting. Here, James Wright, Charli D’Amelio and Jack Wright were in the frame. On the 23rd of December, they posted a video that became the most popular. The video gained more than 500k likes in TikTok within a week. Now, the team also made an entry to TikTok and gained even more than in a week than that on Instagram. The first video was quite hyped and it gained more than 60k likes in a single week. The age of the Hype House is not even a year as of 2022. The male influencers were into the act in the first video of the team. They started into the content through Instagram in the beginning. The team started posting the video from December 20, 2019. As of some sources, Thomas Petrou owns the Hype House. It is the house where the popular YouTubers, Influencers, and TikTokers live and show their talent through the videos. Here is a list of members of the team with their ages.
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